Task: The evergreen ‘Hopeless Core’ content style presented a great opportunity to story-tell as a brand. Heinz was also looking to share content on the controversial ketchup and chicken pairing.
Director, Copywriter & Editor | May 2025
Results
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dantheman123 Heinz what is your favourite sauce??
zilightgaming 300% approved
christinaaj101801 Ketchup just makes everything better.