Task: There is a correct way to use the Heinz squeeze bottle, but so few know about it.
Director & Editor | April 2024
By stitching a popular TikTok creator, utilizing the ‘Gen Z shake’ and breaking the fourth wall, the post became Heinz’ most viewed stitch of 2024. This post reached 12.5M people with zero paid support on TT alone.
This hack was posted on USA + CA Instagram and TikTok channels with variations of stitches, per channel rules.
Results
4.5% Reels E.R. | 3.8% TikTok E.R. | 12.5 M TT Organic Views & 571K Reels Views | 29.6K Shares
431.42K+ LIKES
13M PLAYS
toby_emmanuel What exactly have we done right?!!!!
hzaabi_1182 Even Heinz didn’t know
malyworm I used to do this as a kid how do people not know
complex really in heinz-sight…it makes sense. 👏👏👏
alham7 I’ve been doing this my whole life and ur tellin me nobody knew about it 🙅
alaskafur U need to show this to Bella from twilight
organic post