Task: Content creator @hudsonstuffy was sharing his Heinz pack collections to TikTok reaching 1M+ views. His condiment collection were contained in only blank standard binders.
Director & Editor | September 2024
With a clear example of Irrational Love for Heinz, my Copywriter and I prepared a plan on how to collaborate with him. Hudson was also provided with a custom Heinz binder to use for his collection and future content. Since then, he’s shared 28 videos (and counting) across TikTok and Instagram showing off the collection with 38M total views. Leading this to be a $0.03 CPM for the total gift package.
Results
6,462 LIKES
991.4K VIEWS
son!! cool collection imo
Jacob I in fact will remember this video, and that you have a heinz packet collection, for years to come
limabeanzzz How do i tell my loved ones this is the type of thing id want as a birthday or xmas gift? 😅