Task: Just like diamonds, friends are forever too, and Taco Bell wanted to help Canadians celebrate their friendships by giving them something sparkling to do and win during the holiday season. Two necklaces were created with the Taco Bell Diamond – a diamond made from taco shells.
Social Media Strategist and Content Creator | July – November 2023
Day Of Posts
At the activation, I captured footage of the various stations and attendees and produced the final short form videos within 2 hours.
Event Stories
During the pop-up, I captured Taco Bell fans and influencers enjoying all the activities for the posts. I edited and scheduled all posts during the event, to drive more excitement to the pop-up.
Social Media Content Calendar
Calendar for both the Taco Diamonds Contest and Pop-Up Event
Results
6.1 M Impressions | 3500+ contest entries | 22000 TikTok Engagement | 1100 New Followers
campaign total #s