Kate Spade x Heinz

Director & Editor | July 2024

Vibes To The Function

Using a popular super “What vibes do you bring to the function” I incorporated VO with quick cuts to launch the collection.

This was the top performer from our KSNY campaign for US and CA, reaching 2.7x our ER benchmark. Many engagements came from shares (4.5k), showing the virality of this post on Instagram.

Analytics

3.8% E.R. | 243.6k TT Views | 22.71K Likes | 4.5 IG Shares

The Collage

A popular social format for fashion connoisseurs are collages. I prepared two variations for this Instagram post for the brand team to select.

Analytics

7.9% E.R. | 49.1K Likes | 1,414 Shares

What’s In My Bag

Another popular format as used by the Fashion community on social are ‘What’s in my bag” videos that would share the contents of one’s purse. In Heinz’s case, it’s just ketchup packs.

Analytics

785.6K TT Views | 7,407 TT Likes | 1,457 TT Shares | 579 TT Saves

Text Message

Text message screenshots help us preserve memorable conversations, making it a great meme to showcase a photo from the Kate Spade catalogue.

Analytics

8.2% E.R. | 35.6 Likes | 429 Shares

BBQ Fit Glow Up

Used the popular content format “How I Use To Dress Vs. Now” to show our audience how to style these iconic accessories to a BBQ.

Analytics

288K TT Views | 1,431 TT Likes | 148 TT Shares | 88 TT Saves

121k+ LIKES

boosted and organic posts on TikTok and Instagram | USA & CA

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